
Holafly Review 2025: Is This eSIM Provider Worth Your Money?
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The travel eSIM market exploded in recent years, promising to end roaming nightmares forever. Holafly positions itself as the go-to solution with "unlimited data" plans and coverage in 200+ destinations. But does this Dublin-based provider deliver on its bold promises?
After testing Holafly across multiple destinations and analyzing hundreds of user reports, the reality is more nuanced than their marketing suggests. While Holafly excels in certain scenarios, significant limitations emerge under scrutiny, particularly around their "unlimited" claims and pricing structure.
This Holafly eSIM review cuts through the marketing noise to show you exactly what works, what doesn't, and when alternatives like Yesim might serve you better. Whether you're a digital nomad, frequent traveler, or planning your first international trip, you'll get the clarity you need to make the right choice.
What is Holafly and How Does It Work?

Holafly is an international eSIM provider founded in Murcia, Spain, in 2017 by Pedro Máiquez and Yingyan Hu. Now headquartered in Dublin, Ireland, the company gained significant traction after joining the Lanzadera accelerator program in 2019, expanding across European markets like Germany and France.
Feature | Details | Rating (1-5) |
Plan Duration | 5, 10, 15, 20, 30, 60, 90 days | 🌟🌟🌟🌟🌟5/5 |
Price Range | $5.90 - $150 depending on destination/duration | 🌟🌟🌟🌟4/5 |
Data Speed | Claims unlimited, reality varies | 🌟🌟🌟3/5 |
Payment Options | EUR, USD, MXN | 🌟🌟🌟🌟4/5 |
Customer Support | 24/7 chat, multiple languages | 🌟🌟🌟🌟🌟5/5 |
Data Sharing | Not supported | 0/5 |
Mobile App | Available but limited functionality | 🌟🌟🌟🌟4/5 |
The company's core proposition centers on simplicity: purchase a data-only eSIM for your destination, install it via QR code, and get "unlimited" internet access. No physical SIM cards, no hunting for local providers, no surprise roaming charges.
How to Buy and Install Holafly eSIM
The purchasing process is straightforward:
- Visit Holafly official website and select your destination;
- Choose your duration (5, 10, 15, 20, 30, 60, or 90 days);
- Complete payment (accepts Euros, USD, and Mexican Pesos);
- Receive QR code via email within minutes;
- Install the eSIM by scanning the code in your device settings.
Installation works on most modern smartphones that support eSIM technology. The process typically takes 2-3 minutes, and you can activate the plan immediately upon arrival at your destination.
Holafly eSIM Plans and Pricing
Holafly's pricing starts around $6 for single-day plans and can reach $150 for 90-day coverage in premium destinations. The company offers data-only plans (no SMS or voice calls) with pricing that varies moderately by region.
Region | 30 Days | 60 Days | Daily Rate |
USA | $74.90 | $106.90 | $2.50 |
Europe | $74.90 | $106.90 | $2.50 |
Mexico | $74.90 | $106.90 | $2.50 |
UK | $74.90 | $106.90 | $2.50 |
Asia | $74.90 | $106.90 | $2.50 |
Kenya | $126.90 | Not available | $4.23 |
The pricing structure appears consistent across major markets, with African destinations commanding premium rates. Plans range from $5.90 for 1 day to $138.90 for 90 days across 200+ destinations, offering better value on longer durations.
What's Included in Holafly Data Plans
Included:
- Data connectivity on local networks;
- 3G/4G/5G speeds (network dependent);
- 24/7 customer support;
- QR code installation;
- Coverage in 200+ countries.
Not Included:
- Voice calls or SMS;
- Data sharing/hotspot functionality;
- Plan extensions through the app;
- Virtual phone numbers;
- Loyalty programs or bonuses.
Pros and Cons of Holafly
In this Holafly eSIM review, we break down the key advantages and disadvantages of using Holafly. As one of the most popular international eSIM providers, Holafly is often praised for its global coverage and ease of use, but is it really the best eSIM for unlimited data? And more importantly, is Holafly worth it for digital nomads, frequent travelers, or tourists?
✅ Advantages | 🚫 Disadvantages |
Comprehensive coverage in 200+ countries and territories | Misleading “unlimited” data claims due to throttling |
Simple and fast purchase process | Higher pricing compared to competitors |
Flexible plan durations (5–90 days) | No voice or SMS support |
No physical SIM card needed (eSIM-based) | Limited mobile app functionality |
Supports payments in multiple currencies (EUR, USD, MXN) | No data sharing/hotspot on some networks |
Reliable QR code activation across devices | Inflexible plans with no extensions or upgrades |
Holafly Unlimited Data Review: The Reality Behind the Claims
Let's explore where Holafly's marketing meets reality. The company aggressively promotes "unlimited data" across their plans, but user experiences reveal a more complex picture.
The Throttling Truth
Independent testing in the UK showed throttling kicked in around 4.5 GB of usage, with speeds dropping from 7 MB/s to under 1 MB/s. Multiple reports suggest speed reductions occur after 3-5GB daily usage, contradicting the "unlimited" promise.
Holafly acknowledges that some operators may reduce speeds after reaching high-speed limits, typically during peak hours, due to Fair Usage Policies. The company claims this slowdown lasts one day, with speeds returning to normal the next day.
Holafly Real-World Usage Scenarios
This section of our Holafly eSIM review dives into real-world use cases, from digital nomads hopping between continents to tourists on short trips.
- Light Users (under 2GB/day): Holafly performs well for email, messaging, maps, and moderate social media usage. The "unlimited" label provides peace of mind even if you don't approach the limits.
- Heavy Users (over 5GB/day): Users requiring large amounts of data face potential throttling headaches, making Holafly less suitable for streaming, video calls, or content creation work.
- Business Travelers: The lack of voice services and data sharing limits Holafly's appeal for professionals who need comprehensive connectivity solutions.
Holafly User Experience: Setup, App, and Support

Holafly excels in simplicity. The QR code system works reliably across supported devices, and most users report successful installation within minutes. The process doesn't require technical expertise, making it accessible for non-technical travelers.
Pros:
- Instant delivery of QR codes;
- Clear installation instructions;
- Works without downloading their app;
- Compatible with most modern smartphones.
Cons:
- No backup installation methods if QR fails;
- Limited troubleshooting options;
- Cannot install directly through their app.
Mobile App Experience
The Holafly app serves primarily as a monitoring tool rather than a comprehensive management platform. Users can check data consumption and remaining days, but key features are missing.
App Limitations:
- Cannot extend plans;
- No in-app purchases;
- Limited customer service integration;
- Basic data tracking only.
Customer Support Quality
Holafly offers 24/7 support through chat and email in multiple languages (English, Spanish, German, French, Italian, Japanese). Response times are generally reasonable, though complex issues may require escalation.
Support Strengths:
- Multiple language options;
- Reasonably fast response times;
- Knowledgeable agents for basic issues.
Support Weaknesses:
- Limited refund flexibility;
- Cannot resolve throttling issues;
- No phone support option.
User Feedback Analysis
Holafly reviews across platforms (App Store, Trustpilot, Reddit) reveal mixed experiences:
Positive Feedback:
- Easy setup process;
- Reliable connectivity in major destinations;
- Good customer service responsiveness.
Common Complaints:
- Unexpected speed throttling;
- Higher prices than competitors;
- Limited functionality in the app;
- No plan extension options.
Holafly Alternatives: Is Yesim a Better Option for You?
While Holafly serves certain travel scenarios well, it's not the optimal choice for everyone. Yesim is a compelling alternative, particularly for frequent travelers and digital nomads who need more flexibility and genuine unlimited options.
Feature | Holafly | Yesim |
📶 Coverage | 200+ destinations | 200+ destinations |
🌐 Coverage Approach | Separate plan per destination | Single eSIM, global coverage |
💰 Starting Price | $5.90/day | €2/day |
📊 Pricing Model | Fixed daily rate (unlimited*) | Pay-as-you-go, tiered plans |
📦 Data Allowance | Unlimited; but often throttled after 2-3GB/day | Truly unlimited options available |
💡 Best For | Extended trips, heavy users | Digital nomads, frequent travelers |
⚙️ Setup Complexity | New eSIM per destination | One-time setup, reusable profile |
📱 Plan Management | Limited app functionality | Full management through app |
📞 Virtual Numbers | Not available | Available as add-on |
🏢 Business Solutions | Not offered | Admin panel, team management, API |
🔄 Plan Flexibility | Fixed duration, no extensions | Top-up and extend anytime |
The fundamental difference between Holafly and Yesim lies in their approach to global connectivity. Holafly requires destination-specific planning, researching coverage, purchasing separate plans, managing multiple eSIM profiles. This adds complexity and cost, especially for multi-country trips.
Real-World Scenario: European Business Trip
Holafly Approach:
- Research coverage for Germany, France, Netherlands;
- Purchase three separate plans;
- Install new eSIM in each country;
- Total cost: ~$225 for 30 days across three countries.
Read also: Holafly vs. Yesim
Yesim Approach:
- Install one global eSIM;
- Top up €50 for regional coverage;
- Use seamlessly across all three countries;
- Add virtual number for business calls;
- Total cost: ~€70 including virtual number.
The difference isn't just financial, it's operational simplicity that matters when you're focused on work rather than connectivity logistics.
Final Verdict: Is Holafly Worth It?
Holafly succeeds as a straightforward travel eSIM solution for specific use cases. If you're taking a short trip to a single destination, need moderate data usage, and value simplicity over optimization, Holafly delivers reliable service despite its limitations.
However, the eSIM comparison reveals better alternatives for most travelers. The "unlimited data" marketing doesn't match reality, pricing runs higher than competitors, and lack of flexibility limits long-term value.
Conclusion: The Future of Travel Connectivity
The best eSIM for unlimited data isn't necessarily the one that shouts "unlimited" loudest. It's the one that delivers consistent performance, transparent pricing, and genuine flexibility when you need it most.
Holafly carved out a niche in the early eSIM market with aggressive marketing and decent execution. But as the market matures, travelers increasingly demand more than basic connectivity, they want intelligent solutions that adapt to their actual usage patterns.
Yesim's transparent approach and genuine unlimited options represent the evolution of travel connectivity, where one global plan truly means global freedom.
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FAQ
Is Holafly eSIM really unlimited data?
Holafly markets "unlimited data" but users consistently report speed throttling after 2-5GB daily usage. Independent testing shows speeds dropping from 7MB/s to under 1MB/s once limits are reached. While technically unlimited, the throttled speeds make heavy usage impractical. For genuinely unlimited data without throttling restrictions, alternatives like Yesim provide more transparent service levels that match their marketing claims.
How much does Holafly eSIM cost compared to other providers?
Holafly charges $74.90 for 30 days across most destinations, making it pricier than competitors. Their daily rate of $2.50 seems reasonable until you factor in throttling limitations and lack of flexibility. Yesim starts at €2 per day with truly unlimited options and global coverage through one eSIM profile. For frequent travelers, Yesim's pay-as-you-go model often costs 40-60% less than Holafly's fixed-duration plans.
Can I extend my Holafly plan if I need more time?
Holafly doesn't allow plan extensions through their app or website once purchased. If you need additional time, you must buy a completely new plan and install another eSIM profile. This creates complexity for travelers whose plans change mid-trip. Yesim solves this by allowing instant top-ups and extensions through their app, giving you flexibility to adjust your plan based on actual travel needs without managing multiple eSIM profiles.
Does Holafly work for business travelers who need phone calls?
Holafly provides data-only service without voice calls, SMS, or virtual numbers, limiting its usefulness for business communications. You'll need separate solutions for voice services or rely on internet-based calling apps. Yesim offers optional virtual numbers alongside data plans, enabling businesses to maintain professional communications while traveling. Their admin panels also support team management and centralized billing for corporate accounts.
Which eSIM provider offers better value: Holafly or alternatives like Yesim?
Holafly works well for occasional travelers taking short trips to single destinations who need simple setup and moderate data usage. However, Yesim provides superior value for most travel scenarios through genuine unlimited data, global coverage with one eSIM, lower costs, and additional features like virtual numbers. The choice depends on your travel frequency, data needs, and preference for flexibility versus simplicity in your connectivity solution.
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