YESIM Cookies Policy
Effective date:
Data Controller:
Genesis Group AG
Chamerstrasse 172, CH-6300 Zug, Switzerland
Registration number: CHE-135.623.633
Email: support@yesim.app
1. WHEN DOES THIS COOKIES POLICY APPLY?
Summary: This Cookies Policy explains what cookies and other tracking technologies we use, why we use them, how you can manage your preferences, and how these technologies relate to the processing of your personal data.
1.1. In this Cookies Policy, references to “YESIM”, “we”, “us”, or “our” refer to Genesis Group AG, Registration number: CHE-135.623.63 Chamerstrasse 17 2, CH-6300 Zug, Switzerland.
1.2. We are committed to respecting your privacy and about how we or t h ird parties acting on our behalf may use cookies a other tracking tech n ologies on our website (“Website”) or mobi application (“Applica t ion”). This Cookies Policy explains what cookies and other tracking te c hnologies are, which types we use, for what purposes, and ho w you can manage or withdraw your consent.
1.3. This Cookies Policy should be read together with our Privacy Policy, which our provides more ailed information about how we process personal data and your rights under applicable data protection laws.
2. WHAT ARE COOKIES?
Summary: Cookies are used to recognize your device, remember your preferences, and collect information about how our Website and Application are used, including technical and usage data.
2.1. Cookies are small files that store information about your device, how you use the website, and sometimes anonymized personal data. They allow the Website or Application to:
- ensure proper functionality
- enhance user experience
- recognize your device
- remember your preferences
- personalize content
- collect information about how the service is used
- analyze website traffic and user behavior
2.2. In addition to cookies, we may use similar technologies, such as software development kits (SDKs), pixels, tags, local storage, or device identifiers, which perform functions similar to cookies, including enabling certain features, measuring performance, analyzing usage, and supporting marketing activities.
Depending on their purpose and configuration, these technologies may collect information such as your device and browser details, IP address, interaction data, or usage patterns, and may involve first-party technologies set by us or third-party technologies set by our partners or technology providers.
3. WHAT TYPES OF COOKIES WE USE?
Summary: We use different types of cookies and other tracking technologies on our Website and Application. Depending on their purpose, some cookies are strictly necessary and are always enabled, while others are used only with your consent.
3.1. Strictly Necessary Cookies (“Basic only”)
These cookies are essential for the Website and Application to function properly and cannot be turned off. Without these cookies, core features and services you request may not work as intended.
They are used, for example, to:
- enable basic website and application functionality
- ensure security and network management
- remember essential user inputs or session information
- enable access to secure areas
3.2. Performance and Analytics Cookies
These cookies help us understand how our Website and Application are used, for example, which pages or features are most and least popular, how users navigate through the services, and whether technical issues occur.
The information collected is used to:
- analyze usage and performance
- improve functionality and user experience
- optimize content and service design
These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.
3.3. Advertising and Targeting Cookies
These cookies are used to personalize marketing communications and offers and to measure the effectiveness of our advertising campaigns. Some of these cookies are set by us, while others are set by trusted third-party partners.
They may store information about your preferences and interactions with our Website or Application in order to:
- display relevant advertisements
- limit how often you see an advertisement
- help us understand the effectiveness of marketing campaigns
These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.
4. WHAT ARE FIRST-PARTY COOKIES AND HOW DO WE USE THEM?
Summary: First-party cookies are set directly by YESIM. They are primarily used to ensure the proper functioning, security, and basic performance of our Website and Application, as well as to remember essential settings and user inputs. You can more information about these cookies in the table below:
| Cookie Name | Cookie Type | Purpose | Retention Period |
|---|---|---|---|
| user_uuid | User Identifier / functional / basic | A unique ID that the Website uses internally to track you | 1 year |
| currency | User Preference / functional / basic | Remembers your selected currency preference, e.g. EUR, USD, to display prices correctly | 1 year |
| cookieAlert | Consent Status / functional / basic | Records whether you accepted or rejected cookies | 3 months |
| from | Location & Context / functional / basic | Stores information about your location or how you found the website | 1 year |
The table above provides an overview of the cookies currently used and may be updated from time to time.
5. WHAT ARE THIRD-PARTY COOKIES AND HOW DO WE USE THEM?
Summary: Third-party cookies and similar technologies are set by third-party partners or technology providers. They may be used to analyze how our Website and Application are used, measure the effectiveness of marketing campaigns, or deliver relevant content and advertisements. You can find more information about these cookies in the table below:
| Vendor | Cookie Name | Cookie Type | Purpose | Retention Period |
|---|---|---|---|---|
| Yandex Metrica | ym_uid | Analytics | Gives you a unique ID so Yandex can recognize you across visits | Lasts about 1 year |
| Yandex Metrica | ym_d | Analytics | Records the date of your first visit to the website | Lasts about 1 year |
| Yandex Metrica | ym_visorc | Analytics & Session Recording | Enables session replay functionality, allowing detailed reconstruction of your interactions on the site | For session duration |
| Yandex | _ym_isad | Marketing | Enables or signals advertising-related processing within Yandex Metrica | Persistent |
| Google Analytics | _ga | Analytics | Your unique identifier in Google Analytics, used to track your behavior and create reports | Lasts about 2 years |
| Google Analytics | _ga_* (property cookie) | Analytics | Specific analytics data for this particular website property | Lasts about 2 years |
| Google Ads | _gcl_au | Marketing | Links your activity to Google conversion tracking, knowing if you made a purchase | Lasts about 3 months |
| FPID | Marketing | Google identifier for tracking purposes | Long-term tracking | |
| FPLC | Marketing | Helps Google track ad clicks and engagement | Persistent tracking | |
| PostHog | ph_phc | Analytics | PostHog analytics cookie containing device ID, distinct ID, session information, and initial person info for product analytics | 1 year |
The table above provides an overview of the cookies currently used and may be updated from time to time.
6. HOW CAN YOU MANAGE YOUR COOKIE PREFERENCES?
Summary: You can choose whether to allow non-essential cookies and can change or withdraw your consent at any time.
6.1 We only deploy Strictly Necessary Cookies (“Basic only”) when you first access our Website or Application. All other cookies are considered non-essential and are used only where you have provided your prior consent.
6.2 We request your consent to use non-essential cookies through our cookie banner as follows:
- by selecting “Accept all”, you consent to the use of all cookies, including non-essential cookies
- by selecting “Basic only”, you choose to allow only strictly necessary cookies, and no non-essential cookies will be used
- by selecting “Customize”, you can choose which categories of non-essential cookies you wish to allow before they are deployed on your device
6.3 Once you have set your cookie preferences, you may change or withdraw your consent at any time through our cookie banner or settings. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
6.4 You can also manage cookies directly through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or alert you when a website attempts to place or update a cookie on your device. Please note that if you access our Website or Application from more than one device or browser, you may need to adjust your settings separately for each of them. Additional guidance on managing cookies is available through the help or support section of your browser.
7. DO WE MAKE CHANGES TO THIS COOKIES POLICY?
Summary: Yes, we will update this Cookies Policy as necessary to reflect relevant changes.
7.1 We may update this Cookies Policy from time to time to reflect changes in legal requirements, technological developments, or our business practices. When we make material changes, we may notify you in a manner appropriate to the significance of those changes — for example, by displaying a prominent notice within our Website or Application or by sending you a direct notification.
7.2 We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies. The “Effective date” at the top of this page indicates when this Cookies Policy was last revised.
8. HOW CAN YOU CONTACT US?
8.1 If you have any questions, comments, or requests regarding this Cookies Policy or the way we use cookies, you may contact us at:
- Email: support@yesim.app
- Postal address: Chamerstrasse 172, CH-6300 Zug, Switzerland
We will respond to your inquiry in accordance with applicable laws.